People Are Calling This ‘The Most Powerful Christmas Commercial Ever’

Forget John Lewis, Sainsburys and all the other Christmas ads. This German ad from supermarket chain Edeka is the most emotional of the lot.

Christmas is a time we should spend with family and friends. But we all have busy such lives. Sadly, that often mean we compromise the time we should be spending with our family. Maybe this is one of the reasons this commercial managed to hit a nerve. The clip narrative’s revolves around an old man whose family is always too busy to see him during the holidays, but that’s all I am going to say. Well, I don’t know if this is the most powerful Christmas commercial ever, but it’s definitely one of the most watched. The video has garnered over 50 million views on YouTube alone.